![]() ![]() Which allows you to sort the leads and customer support cases from the spam and wastes of time. Your contact form is a lead generation tool designed to capture interest from potential customers and provide a channel of communication and support for your existing customers.Īs you’ll see throughout this article, the best contact forms guide users into asking the right kind of questions and sending the right messages – the rest simply get filtered out. You don’t put a contact form on your website to get an inbox filled with Hey, how’s it going messages and spam from bots. There are some serious B2B brands in this list who you know are testing their forms and there aren’t many designs you would consider short.Īnd there’s a reason for this. So the short-form concept clearly doesn’t always increase conversion rates and you’ll see this in a lot of the examples we look at in this article. And to throw this theory further out of the window, conversion rates increased by 19.21% by simply optimising the field labels on the original. ![]() The image above comes from a ConversionXL article written by Unbounce’s former Senior Conversion Optimizer, Michael Aagaard, showing how following the golden best practice of reducing the number of fields in a form resulted in lower conversion rates. The idea is that the more form fields you have, the less likely users are to want to fill them out and the more difficult you make it to complete them.Īs we’ve seen before, though, this theory doesn’t pan out in the real world of form optimisation. The most common form design “best practice” you’ll come across is the theory that shorter forms achieve higher conversion rates. If the average conversion rate for a contact form is 1%, clearly the “best practices” aren’t what they’re cracked up to be. There tonnes of articles listing best practices for designing best practices but there’s no single formula for a contact form that actually generates conversions. The answer to this question really comes down to what you’re looking to achieve with your contact forms. We’re pretty confident that we know a good form when we see one and here we’ve got 15 of the best examples from 2020 to inspire your own form optimisation campaigns. We’ve increased conversion rates by as much as 743% through form optimisation and improved the quality of our leads so that more of them turn into paying customers. Here at Venture Harbour, we’ve spent a lot of years rethinking, redesigning and optimising web forms to maximise results and squeeze every possible conversion we can out of our forms. These are the kind of benchmarks you should be aiming for. As the chart above shows, the top 25% brands in search achieve more than double the median average conversion rates (on average) and the top 10% almost five times more conversions (again on average). We’re not here to talk about average conversion rate, though. Despite all the advances in web design, UX design and conversion optimisation, the average conversion rate still sits around the 2%-region in 2020.Ī previous study looking into the performance of different types of web form revealed that contact forms are by far the worst offender with an average conversion rate of just 1%. The average conversion rate is 2.35% in 2020 and this median hasn’t changed a great deal over the past five years.
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